Steel Prices Slump Is Not Caused By Price Fluctuations Appliances - Home Appliances Prices, Drum
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Steel Prices Slump Is Not Caused By Price Fluctuations Appliances - Home Appliances Prices, Drum
Steel and other raw material prices has been seen as the trend
Home Appliances
Price change of a "wind vane", but the Times reporter recently visited the appliance stores the information discovered during the past two months, steel prices plummeted and did not drive down the price of home appliances.
This, the industry believes this situation is likely to occur for two reasons, first determine the production cycle of the domino effect caused by the fall in raw materials, will appear at least to delay for six months; the other hand, this year steel prices in the first half, the manufacturer paid the high cost of procurement needs of digestion, firms are likely to push new products to increase profits by.
Appliance terminal price volatility is not
Many consumers are also beginning
massive
White
Prices trend memories of that time, the major white company name of "steel and other raw material prices" on the cover, will be its
Washing machine
,
Refrigerator
,
Air conditioning
Products through several price increases, will increase to 10% to 15%. Beginning of the year to June, the steel price line move up to a maximum contact to more than 7000 yuan / ton, but then came a big reversal, started all the way down, in which 9,10-month steel prices plummeted, and in June the highest bit, compared Nearly half of cold rolled steel prices have fallen, and this decline is clearly not in the end.
Surprisingly, as big, the white steel consumption in the terminal's sales price has not cut prices because of upstream raw materials declined. U.S. general manager of Guangzhou, China Guangzhou, high clustering and
Suning
Gu Wei, director of marketing, told reporters before all the current market price of white goods relatively flat, no major fluctuations.
This, appliance manufacturers have said that because of the impact of soaring steel prices early, household electrical appliance enterprises find ways through the materials, adjust product structure and design through the reduction, to reduce the use of steel materials. Some enterprises have found success through the development of alternative materials, such as Siemens
Washing Machine
The high-density housing would try to replace the chemical molecular structure of steel, the inner core will still use steel.
"Steel production in the white share of the cost is not high." Jia Bin, director of Bosch home appliances projects receiving information in the Times interview, also said, "the refrigerator, for example, 70% of production costs plastic material from a variety of materials cost. "
Domino effect, or six months after the apparent
However, some white, kitchen appliance giant said the decline of steel and other raw materials caused a domino effect may be seen in six months.
U.S. CEO Fang Hongbo refrigeration appliance group, said the enterprise, the costs certainly eased the pressure but the price of the end product will not have much impact, front steel prices skyrocketing, the U.S. is almost at end no prices, but there is a lag effect of the decline in steel prices, reflected in the business end of at least take half a year's time.
Vantage Supply Manager Lu Guokang is that, while steel prices have come down early to buy the steel prices and steel prices are now buying "average price" or high, "average price" still can not now prices to match, in the steel prices have not yet stable, Vantage will not easily be adjusted ex-factory price of the product, Vantage is now a large number of stock and semi-finished products to digest.
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