Samsung Sony is how far the acquisition of the day? - Sony, Samsung, acquisition - HC Network Appliance Industry

Samsung Sony is how far the acquisition of the day? - Sony, Samsung, acquisition - HC Network Appliance Industry

In large household appliances Sell Business there, Sony Lead prices have common sense. Having said that, today, Sony is no longer the highest prices in the past that Sony, Panasonic, Hitachi, Sharp, Sony, the price of reference

Standard Sony reduced the price of their products. Sony is now the first price cut, price cuts are largest, that Sony has become the reference standard for the failure.

Only from the electronic sector, operating profit margin that one can see that Sony is going down. Consecutive losses in 2003 and 2004. And nearly 6% of operating profit margin of around 3% Sharp and Panasonic, of course can not compared to 1.7% even as Sanyo.

Retire in June has been the former chairman and CEO Nobuyuki Idei

Leadership Under the Sony despite the expansion of the film and electronic

Game Cause, but the company's main departments, namely, a steep decline electronics division into a loss department.

Reason is obvious that technological innovation and product manufacturing capabilities decline. Trinitron, way tape

VCR , Portable player, the world's smallest and lightest

Video camera And so on, in the past Sony has introduced new technologies to astound the world, new products, consumers now have a fresh product, like Sony does not.

2002 years later, thin TV And DVD Machine is the main product in digital home appliances,

Competition They are the most intense, while Sony is completely out of date in this regard. In use

Hard disk And Semiconductor Memory portable music machine, the U.S. company Apple iPOD set off a revolution, and Sony were left behind. Of course, though outdated, but still have a place by Sony

Brand Power, in a little to improve market share, but to recover lost territory, regardless of cost price cuts would have to take offensive, so profit margins declining.

Looking ahead, the situation is more severe on the Sony. This is because the display of the competition and will continue, and in

Liquid crystal And plasma displays, the Sony can not separate their production; in the future will appear in the market SED and organic EL display, the Sony has no core technology. LCD technology, Samsung in Korea last year established a joint venture in April this year, started production in South Korea the seventh generation of the world's newest LCD. But no matter

Operate Or technology, Samsung have control of the initiative, Sony is just to accept delivery.

This year in May, Sony's next generation

Games PS3 to market. The machine to reproduce high-definition three-dimensional animation, once again, Sony's technical capacity. But in fact the core technology of PS3 and new chip is

IBM And Toshiba Jointly developed. IBM intends to actively develop the main external sales than the individual is said to

Computer 10 times the processing power of this new chip. Reflected even in the game on Sony's advantage have to rely on the cooperation with other companies had.

Well in the era, made a very short-sighted

Strategy Idea that the company does not have the management resources as long as through cooperation can be on the line, and its development in the company to spend time than buying technology from other companies faster. This strategic thinking has led to Sony's electronics sector was dying.

Reasons, though clear, but problem is, Sony's electronics division is also the opportunity to rebuild. Replace the well to the new CEO Stringer had in Columbia

Broadcasting Corporation (CBS) in the United States as a stronghold of the film department has made great achievements, which was elected as Sony's top leadership. Although he said that Sony's core electronics division is the department, but said that he was rooted in Japan's electronics sector is not optimistic.

Earlier this year, said that Japan's central government departments and cadres of the leaders of South Korea's Samsung Group raised: can not help Sanyo one. Although this is only an informal test, I hope by the power of Samsung, to help look into the crisis management Sanyo. But the other answer Querang surprised the cadres.

The other said: If it begins with the letter S can be funded other companies. Also begins with the letter S company, not to mention that means Sony. Even in semiconductor memory, LCD display,

Mobile Swept through global markets and other areas of Samsung, the video equipment in the brand strength, compared with Sony's still a big gap. If Sony's electronics division, together with the technology and brand to buy come together, then Samsung will no doubt become the world's most powerful electronic manufacturers. U.S. "Business Week" in July issued a brand value ranking, Samsung surpassed Sony first, this seems to be a sign.

Sony under the system in Stringer, Chubachi's general manager for the redevelopment of electronic sector, the bowl has made a bold reorientation, that is what the future should be clear to continue to act, what to give up. Electronics sector, if not all sold

Sound Equipment, computer, digital cameras, cell phones and other non-profit sector is likely to be separated, or sell.

RCA is the world's first commercialization of the TV manufacturers, but because of the U.S. TV market later Sony, Matsushita and other Japanese manufacturers occupy, the company had sold the TV sector in France, Tom Sen Corporation. Thomson's TV sector has also fallen into a recession later, two years ago again TV sector, to China, a large TV manufacturers

TCL . R & D dropped by the brand manufacturers, eventually to be those

Marketing capabilities

And capital, but the strength of weak brand new factory bought, this is the manufacturing industry experienced the rise and fall of the road.

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