Double Promotion Battle Ahead Of Serving Appliance Stores End Of The Year Dinner - Home Appliance

Double Promotion Battle Ahead Of Serving Appliance Stores End Of The Year Dinner - Home Appliance
2006 year "11" golden weeks, the home appliance chain channel operators staged a fierce marketing war and flame. According to incomplete statistics, "11" period, Gome, Suning, paraelectric are considerable and satisfactory sales growth (over last year), for two reasons: on the one hand the Chinese consumer holiday spending habits have been formed, on the other hand The introduction of new products and ignite a price war, making TV Consumer leaps and bounds, particularly LCD TV and plasma TV consumption has become a major highlight of appliance sales channel business.


, Of course, during Gome and Suning, paraelectric positive promotional tool for the war and reveal their unique offerings, but also a "11" is another incentive for sales growth. These promotional activities as this year's appliance business sales channels form an important reference for innovative trend Aspect has also become a channel for business promotion in 2006 the form of appliances set the tone of the document.


Today, Golden Week, the smoke is not casual, close to the end of the Double promotion war has broke out, large single-sourcing, special offers, surprise promotions ... ... let us see their true essence of the unique skills of commercial channels.


To activities cited: Suning "appliances Oscar" Opening this week

2006, the appliance manufacturers have emerged a large number of enterprises active in innovation, trying to "new" "channel change" degree of competition for the industry concerned. It is reported that from December 1 onwards, a country from the Suning Appliance and hosted over 100 mainstream media, consumers as a selection, and foreign home appliance manufacturing industry bigwigs starring "appliances Oscar" National selection event will be splendid performance, 7 Large home appliances category, nearly 200 brands of home appliances manufacturers competing for the "Annual Most Popular Award", "super cutting-edge Year Award", "Annual Technology Innovation Award" and "Best Design Award" four awards. Also, because the awards voted by the consumer, has become a major brand evaluation activities in the China market status of industry benchmark, a full year of hard work in 2006, Decisive Force, who flew to be clearer Hengdao .


As the initiator of this event, Suning Appliance Headquarters, head of marketing told reporters, Suning has a good vendor resources and clouds stores nationwide resources, how to combine two very good, bring to the consumer Suning more affordable has been considered to be a problem. Recently, China's Suning Appliance for the generous cooperation continued globalization of markets, foreign cooperative companies frequently visit. Suning and companies mentioned in the Chinese home appliances market trend in 2007 when the two Jieyou 2006 inventory of the idea of the overall market conditions, and this idea has also been recognition of the media.


It is reported that the "household appliances Oscar" of the selection in the industry for the first time three-dimensional information using a three-dimensional model. Suning Appliance for the first time together the first Web portal Sina.com, best-selling brand appliance models for the current show and vote to open up area for a period of half a month's national selection event. To help consumers through multiple channels to participate in "appliances Oscar" judging event in the past, in addition to open up channels of information networks, the Suning Appliance regional management centers in 38 cities where nearly 100 mainstream print media will be tracking the activities of this report Suning more than 430 stores nationwide selected to participate in the activities of key brands and models to demonstrate recommendations and activities to facilitate timely and informed consumers in the first time the progress of activities.


Appliance manufacturing industry in the past are often in a single category of collision between the start, such as mobile phones section, air festival, participation is limited and in the form of the old brand, consumers and the industry has been very difficult to have a greater impact. The "appliance Oscar" broke the national competitions of the Chu river boundaries between categories, will be December 1, 2006 to date all the appliances in China to market the brand on a platform same stage, comprehensive appraisal.


The main advocate of this selection of "innovation, fashion" industry trends, so discard the past price, volume-based indicators, based awards set to tailor store product "appliances Oscar Index." Market, according to Su Ning person in charge of headquarters, the index including the popular, technical, stylish three indicators, the maximum level is five-star.

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