Bosch And Siemens Home Appliances Home Appliances In Full Swing Competition - Bosch, Siemens,

Bosch And Siemens Home Appliances Home Appliances In Full Swing Competition - Bosch, Siemens,
? Visit BSH Home Appliances Group, China's president, Mr. Geilke appliance giant Siemens as the world's high-end appliance market in China began to feel the "master's lonely," when an adequate challenge to change this pattern of power late last year quietly infiltration more formally in early 2005, swing-up ring to the Siemens "strong words."


And challenges, just from the Siemens company of brothers?? Bosch. Similarly, high-end appliances from Europe, the brand, are both BSH Group, Bosch and Siemens have the same struggle between the door hit from Europe to China. Perhaps the Chinese market too, Bosch do not want to sit and watch "Brothers" exclusive, after all, in Europe, Bosch home appliances have the first brand name in Western Europe first, so

When Bosch shouted "rival is Siemens", people inevitably is some dispute over the brothers look forward to

Association

. In fact, some experts pointed out that whether cooperation or competition, BSH Home Appliances has a global development strategy is clearly visible. After the success in Europe now, Bosch Siemens Group in turn that strategy into China, for three years after accession to WTO, China has the opportunity to experience unique European home appliance giant's competitive strategy. Strategic cooperation: competition to become the main theme in China

Automotive

, Bosch's name appears in the appliance industry than its much louder. From that day in 1886 founded, by specializing in internal combustion engine ignition system that was then the founder Karl Benz? Mr. Bentz called the "problem of problems" between the primitive plant that started out, after 100 years, has developed into the world largest automotive electronics suppliers. From the invention of the world's first spark plug to launch world's first set of

Anti-lock

System, to the most advanced fuel injection technology. Now, all of the world, 80% of high-grade car electronic systems from Bosch.


Today, Bosch home appliances in Europe as the first brand to China, and directed at fellow brothers and Siemens, it seems perverse, however, to understand the historical development of the two companies who are well aware, since 1967 , the two companies will each home appliance operations in the strategic cooperation, the establishment of the "Bosch and Siemens Home Appliances Group" has never stopped the two companies compete. Recently, in an interview, Bosch & Siemens Home Appliances Group, China's President, Mr. Gaulke said the two companies in the European market, fierce competition, today will be staged in the Chinese market. Because "what we call strategic cooperation is more appropriate to say would be: to promote cooperation and competition is based on mutual cooperation based on fair competition."


Year if the joint venture of Siemens and Bosch out of strategic considerations, so the two sides did not reduce competition because of joint ventures can also be seen as a strategic competition? For this, Geilke affirmative answer is given. He said: "For decades, both healthy competition, has enabled us to see the benefits. Competition for the Siemens and Bosch kept more advanced technology R & D, produce better products, provide more personalized service. Obviously, in the competition, both to speed up our pace of development, in addition, give consumers access to greater benefits in the same time, eventually reaching the overall business objectives of profit maximization of the market. "Geilke special emphasis in the competition and cooperation , BSH Group more value competition, competition is Bossi's main strategy, or that competition is owned by Siemens and Bosch common. Siemens and Bosch Over the years, both internally and externally all the time in a fierce competition. Internally, this competition is reflected in the marketing system, whether the two sides, management, or research and development team are fully independent. Bosch in China will soon set up sales company, also with Siemens distinguish. Outside, because the existence of competition between the two sides, forcing the two sides of their respective marketing innovation, brand strategy, maintaining the vitality of two hundred brands, consumers continuously updated to bring the brand image, it is also a two hundred brands successful in the field of home appliances to communicate their marketing one of the important factors. Thus, we can conclude that, in order to promote cooperation and competition, to seize the market with dual-brand is Bosch Siemens Group in China and a leading global development strategy. Tit for tat: a dual-brand strategy of far-reaching so-called "dual-brand strategy", in general, two brand positioning and pricing should be different, and Bosch and Siemens are everywhere, "tit for tat", which to outsiders understand things It seems it is very common in Geilke: "Only in sharp to the relative." He quoted a Chinese old saying "you did not know at the Lushan Mountain Division, he only in this mountain," the saying goes, are not you the most about your own , but your competitors.

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