Appliance Stores Have Together

Appliance Stores Have Together

Following the State shop U.S. Expo East Side store to open to the opposite after Suning, Suning will also be new store location in King Square, away from the fashionable shops electrical Guancheng close at hand. Meanwhile, the country of beauty and fashion stores Guancheng Guancheng shop also not far, and smooth power, China is also distributed around the health of the stores, such as the plenty of square a circle, the radius of 200 meters to draw a circle within a circle in the , includes fashion, Suning, Gome, paraelectric, Wah Hong appliance stores, including 7. In the context of such a small gathering of so many consumer electronics stores, is not rational or business driven by high profits? Is chosen too narrow, or other sites is really not ideal? Get together and come in these stores in the end is painful or happy?

1 get together and the pain: "No one wants more money"

Frequently "step value" price bottom

"Suning and Gome is facing the door, the price of a fixed, the other party know." Suning Appliance market head Yin Wenjun told reporters, because stores are very close to the two staff members are very concerned about each other's movements there have been three times within one day experience of price changes. "This is not a tacit agreement between businesses, but both sides are firmly fixed on the bottom line each other's prices, can not let consumers see their prices higher than other people.

It's knowledge, Dongguan appliance stores have frequent so-called "step value" situation, that is sent to the opponents of the store in view prices in order to adjust their prices. Reporter once heard of a consumer in a store asking promoters "your price is 100 yuan expensive than the opposite." While also busy putting on work clothes in the promoters are very confident to say "can not, I just came back across the clothes do not change back, our price is the same. "shows how intense the competition.

's Investigation into, as "foot price" frequent situation, the supermarkets are basically between the promoters are more familiar with each other, "many people often come here, we saw immediately that it was to 'step on price' in . "But the nature of the work, we all tacitly. "

Lose money should make a "crying,"

Price transparency will inevitably cause lower profits. "This time, no one wants to make a little extra money." Fashion Electric City staff said the fear among the industry higher prices than others, "even earn less money, or to allow consumers lose feeling. "As the market price is no longer the dominant and decisive condition, Then all the businesses have resorted to every means to win the favor of those who consumers. "Free stuff, get service." Salesperson told reporters, sometimes made a business deal, had to cost transactions, but also comes with a number of other gifts and gift certificates. "Shouted earn even lose money, have to make this shout to come."

Successively engage in the service, and marketing brand

Market economy since consumer choice in front of room, and when the market price can not decide when to seek other means businesses can compete. "How good service based on consumer demand for a new round of competition will be hot." Fashion, general manager Zhang Keqin Electric, said in an interview.

Reporter has learned that the current business long action Dongguan appliances: electric launch fashion five-star service, air conditioning free cleaning and maintenance; Su Ning Sun launched 100 service, also invited the consumption of compensation oversight; States United States also has similar initiatives. In short, everything to make customer satisfaction. "This year we are expanding in the enclosure at the same time, will focus on adding value to this link, create customer, employee, business and win-win situation." Ke-Qin Zhang told reporters.

In addition, the marketing model update is also the focus of future competition, general manager of Gome Dongguan, I just frankly: the "Marketing is the home appliance stores in the future."

Dongguan appliance store marketing model currently used by most of the city eat first line of "ready meal", I just told reporters, "(marketing models), Dongguan, and there is a certain gap between first-tier cities, the lack of the ability of independent innovation.

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